Serious Pie

Serious Pie is a hypothetical pizza restaurant that required branding for their new business. The logo and brand identity were created with the intent of encapsulating a mature, but family friendly environment as per the business owners’ desired clientele. The color palette was picked with intent of developing a healthy appetite and as a homage to Italian culture. Like with any restaurant, the owners required several mock-ups for the many items that are needed to run the business.