jo Coffee

Project Description

Jo Coffee is a hypothetical business from Los Angeles. Joe Coffee is armed with the goal of brewing the highest quality coffee and serving it with simplicity and unsurpassed hospitality and knowledge. The brand design is a minimalist view of some of LA’s defining features. The regular (caffeinated) coffee shows LA’s active and lively side by using a rich yellow and buildings. The decaf shows the soothing and easy-going side of LA by using its palm trees and a non-abrasive red. The color scheme and simple design elements lead to the brand appearing visually appealing and eye-catching.